Website Design, Development and Online Marketing

PAY PER CLICK MARKETING CAMPAIGNS

Increase relevant traffic to your website through paid search engine advertising

Get results to your website fast and economically

Similar to SEO, PPC campaigns use search results as a medium to bring exposure and traffic directly to your website

Pay Per Click, also known as PPC, is a form of online advertising that uses paid keywords and phrases that carefully targeted searches to display relevant ads to customers seeking specific products or services online. The difference lies in that rather than clicking the google genertaed organic search results, paid search tactics are used to ensure your ranking.

People are generally impatient, always seeking the path with least resistance in order to find the solutions and answers that they are searching for. PPC Advertising allows web users to always, be a single click away from finding your website,

PPC advertising’s results are fast and accurate, benefiting you, by bringing traffic and clicks almost instantly. Cost Per Click leads can be tracked substantially better as opposed to direct sales, TV, Radio, Print Ads, Direct Mail and other traditional advertising media.

Pay per Click (PPC) advertising such as Google AdWords or Facebook, are a clever way of advertising your website so that you are able to compete with the other websites that dominate the organic listings in the Search Engine Results Pages

Omada Studios always recommends its PPC services to our website clients, as it is an excellent option for them to boost their web exposure quickly and efficiently.

You are only paying for CLICKS on your advert and not a monthly retainer, with the hopes that someone is going to click on it.

In other words, 90% of the time you are paying for a lead who was actually INTERESTED in what you offer, creating a larger visitor to client ratio

Cost Per Click can fit any budget because…

Start achieving great online results, today!

PPC management is also important. Omada Studios will monitor each pay per click campaign, ad-group and ad individually in order to optimize best results and performance. As part of these programs, Omada Studios will look at your traffic, the referring sites, keywords, which pages are working and which are not, and implement new strategies, techniques, trends to keep things fresh.

Campaigns are monitored, managed & optimized for best performance

Once the PPC campaigns & Ad-Groups are created, Omada Studios create simple text for these Pay Per Click ads. This is kept short and sweet, and is displayed when someone uses the specific keywords to search for a specific service or product. This ensures that your PPC campaign will only targeting your relevant target market who are actively searching for what you offer.

Deployment and display of your campaign & ad

These high ranking keywords can then be categorized into different campaigns depending on your budget and marketing needs. If you have multiple service or products that you would like to promote, then splitting up your keywords into different campaigns is advised. These can then be split up even further by creating Ad Groups for each campaign.

Creation of keyword optimized campaigns, ad & ad groups

Choosing the right keywords for your PPC campaign is the first, very important step. Omada Studios do thorough research into your top products & services in order to establish which the optimal conversion keywords will be to ensure maximum output for minimum input. This is were the bidding war starts. Key words are priced and costs vary, depending on the industry demand

Keyword research & Bidding on selected keywords

4 Steps Omada take to ensure your PPC marketing success