3D pack shots for commercials and print advertisements

A pack shot is what you see at the end of most product related commercials or print advertisements. It is the final shot of the product, let’s say a bottle of whiskey, standing full screen together with a tag line and its associated branding. Pack shots are basically the part where the design and look of a package are shown to the viewer so that they can associate the commercial with it as well as implement a stamp in their memory so that when they are next at the bottle store, they will recognize the bottle and buy it.

Once again this can be very costly to use a photographic team to shoot the package, so clients turn to us at Omada Studios to create a 3d version of the package to place into the pack shot area of the commercial.

3D product pack replacement

Products for brand advertising often get re-designed in either their shape or the labeling design to accompany a new look or for a promotion period. In these cases, the cost and man power required to re-shoot an entire commercial for the sake of a redesign can be problematic. Most advertising agencies turn to 3d studios in events such as these.

Omada Studios are able to use a process that we like to call ‘pack replacement’. What we do when pack replacing is take the original footage of the commercial or print advert and replace it with the new artwork or package design. The trick comes in where the new packaging has to be ultra photo real in order for the viewer to believe that what they are looking at is not a 3d bottle, but actually the one that was used on set when the commercial was originally shot.

Below is an example of an original pack shot & the replacement 3d after.

More of these in motion can be found on Omada Studios Showreel section