What is a flyer and how will it work for my business?

Flyers (also known as leaflet or handbill) are a single or double sided piece of paper, designed by a design company and then that are printed by a person or company to serve as a mass marketing tool in promoting their product or services.

General areas for flyer distribution is are the streets, notice boards, college campuses, community areas, business centers and cafes. Where the flyers are distributed is dependant on your target market and business strategy. Flyers are there by able to reach a very large database of people as they are printed in bulk in amounts of anywhere between 1000 to even 10000 units depending on your specific needs.

It is well known that most of these flyers will go unnoticed and discarded. However because of the sheer bulk amount being distributed, if even a handful of people seeing the flyers become a client you have done very well! Not only have you payed off the cost for the advertising campaign tenfold, but you have also secured yourself more clients that will possibly return in the future and spread your services by word of mouth to others, growing your database even more.

Flyers have the ability to be able to grab the attention of someone who might never have considered your product or service, but upon reading about your business brand or service on the eye-catching flyer, may find him/herself becoming a client of yours

What does a flyer consist of?

Flyer design and printing is also a very cost effective method of advertising compared to other direct marketing methods such as television, radio, payed internet adverts, newspaper and telephone directory listings.

• The most common sizes of flyers are A5 (half of a regular page size) DL (compslip).

• Other formats can include A4 (full page) and A6 (postcard or half of an A5).

Pictures in the form of either photos or 3D renders are generally displayed on a flyer to convey large amount of information about the service or product to someone just glancing over it. This then grabs their attention and interests them to read the smaller print.

The text information on the flyer must be sort and sweet, easily to read and not overbearing with too much information. The flyer merely serves as an introduction to your business’ services. Once you have the person’s attention they must then also be able to easily find your website or contact details on the flyer and follow up on that to find out further information in more detail.

How does a professionally designed flyer, differ from an uneducated one?

Many companies choose to design their flyers in-house or very cheaply by someone not certified in the understanding of the design/print market. The result of this is generally a loss in income as the flyers did not generate any clients.

Specialists in design, Omada Studios will be able to assist and create flyers that are will not only look appealing and of a high professional quality, but will create a flyer that will do all the underlying work of selling itself while you deal with your other obligations.

Please click here to contact Omada Studios now for a free quotation